by Marketing | Oct 10, 2016 | Customers, Retail, Sales, Small Business
Not enough businesses are using data analytics, and it’s not because there’s a data shortage. A new survey found that more than half of companies with devices that collect data aren’t using it for customer insights. Another found that many tech executives don’t think...
by Marketing | Jul 27, 2016 | Customers, Franchisors, Loyalty, Marketing, Small Business
Quantify Customer Loyalty with Data Analytics: Featured Article on Franchising.com Can you quantify loyalty? With the help of data analytics, now you can. Analytics tools can sift through transactional data to tell you more about your customer demographics. Weighing...
by Marketing | Jul 19, 2016 | Customers, Loyalty, Marketing, Small Business
Retail is always a challenging industry, especially now as consumers’ shopping habits are changing to center around mobile and social experiences. One of consulting firm McKinsey’s recommendations for retailers who want to survive the digital transformation’s impact...
by Marketing | Jul 12, 2016 | Customers, Loyalty, Marketing, Small Business
Whether your business has two locations or twenty, serving varied local preferences is the key to success. Customer tastes, expectations, and spending habits vary by area, depending on the demographics of the neighborhood and the other businesses located nearby....
