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How Analytics Drives Smarter Retail Growth Through Site Selection

How Analytics Drives Smarter Retail Growth Through Site Selection

by Marketing | Oct 10, 2016 | Customers, Retail, Sales, Small Business

Not enough businesses are using data analytics, and it’s not because there’s a data shortage. A new survey found that more than half of companies with devices that collect data aren’t using it for customer insights. Another found that many tech executives don’t think...
Quantify Customer Loyalty with Data Analytics

Quantify Customer Loyalty with Data Analytics

by Marketing | Jul 27, 2016 | Customers, Franchisors, Loyalty, Marketing, Small Business

Quantify Customer Loyalty with Data Analytics: Featured Article on Franchising.com Can you quantify loyalty? With the help of data analytics, now you can. Analytics tools can sift through transactional data to tell you more about your customer demographics. Weighing...
Use Customer Insights for a Powerful Social Media Campaign

Use Customer Insights for a Powerful Social Media Campaign

by Marketing | Jul 19, 2016 | Customers, Loyalty, Marketing, Small Business

Retail is always a challenging industry, especially now as consumers’ shopping habits are changing to center around mobile and social experiences. One of consulting firm McKinsey’s recommendations for retailers who want to survive the digital transformation’s impact...
How Your Customers Can Improve Store-By-Store Offerings

How Your Customers Can Improve Store-By-Store Offerings

by Marketing | Jul 12, 2016 | Customers, Loyalty, Marketing, Small Business

Whether your business has two locations or twenty, serving varied local preferences is the key to success. Customer tastes, expectations, and spending habits vary by area, depending on the demographics of the neighborhood and the other businesses located nearby....

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We founded Tranzlogic with the intent to “level the playing field” by giving all businesses access to the type of data and tools that large companies use to gain a competitive advantage.

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FROM THE BLOG

  • How Analytics Drives Smarter Retail Growth Through Site Selection
  • Fierce CMO Industry Voice: Getting the most value from your data
  • How Localization Is Using Big Data to Drive Big Business
  • What’s Next? Your Customer Data Will Tell You
  • Quantify Customer Loyalty with Data Analytics
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