by Marketing | Oct 10, 2016 | Customers, Retail, Sales, Small Business
Not enough businesses are using data analytics, and it’s not because there’s a data shortage. A new survey found that more than half of companies with devices that collect data aren’t using it for customer insights. Another found that many tech executives don’t think...
by Marketing | Sep 22, 2016 | Customers, In the News, Marketing, Retail, Sales
There’s so much data available now to business owners and marketing managers that making the best use of it can seem overwhelming. In fact, recent studies show that marketers aren’t making full use of the data available to them, which amounts to leaving money on the...
by Marketing | Sep 20, 2016 | Customers, In the News, localization, Retail, Sales
There’s growing interest in using big data for business localization now, although the use of customer data for optimal orientation of business locations and promotions has been around for at least a decade. By using detailed data about local customer behavior,...
by Marketing | Aug 9, 2016 | Loyalty, Marketing, Retail, Sales
Predicting the future is a skill most business owners wish they had, especially when they’re getting started. Will the investment of time and capital pay off? Forbes reports that eight of every 10 new businesses fail within a year and a half, in part because they...
