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How Analytics Drives Smarter Retail Growth Through Site Selection

How Analytics Drives Smarter Retail Growth Through Site Selection

by Marketing | Oct 10, 2016 | Customers, Retail, Sales, Small Business

Not enough businesses are using data analytics, and it’s not because there’s a data shortage. A new survey found that more than half of companies with devices that collect data aren’t using it for customer insights. Another found that many tech executives don’t think...
Fierce CMO Industry Voice: Getting the most value from your data

Fierce CMO Industry Voice: Getting the most value from your data

by Marketing | Sep 22, 2016 | Customers, In the News, Marketing, Retail, Sales

There’s so much data available now to business owners and marketing managers that making the best use of it can seem overwhelming. In fact, recent studies show that marketers aren’t making full use of the data available to them, which amounts to leaving money on the...
How Localization Is Using Big Data to Drive Big Business

How Localization Is Using Big Data to Drive Big Business

by Marketing | Sep 20, 2016 | Customers, In the News, localization, Retail, Sales

There’s growing interest in using big data for business localization now, although the use of customer data for optimal orientation of business locations and promotions has been around for at least a decade. By using detailed data about local customer behavior,...
What’s Next? Your Customer Data Will Tell You

What’s Next? Your Customer Data Will Tell You

by Marketing | Aug 9, 2016 | Loyalty, Marketing, Retail, Sales

Predicting the future is a skill most business owners wish they had, especially when they’re getting started. Will the investment of time and capital pay off? Forbes reports that eight of every 10 new businesses fail within a year and a half, in part because they...

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FROM THE BLOG

  • How Analytics Drives Smarter Retail Growth Through Site Selection
  • Fierce CMO Industry Voice: Getting the most value from your data
  • How Localization Is Using Big Data to Drive Big Business
  • What’s Next? Your Customer Data Will Tell You
  • Quantify Customer Loyalty with Data Analytics
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