There’s so much data available now to business owners and marketing managers that making the best use of it can seem overwhelming. In fact, recent studies show that marketers aren’t making full use of the data available to them, which amounts to leaving money on the table. It takes time to learn to use analytics to grow revenue, strengthen customer loyalty and win new customers. More importantly, it takes time for marketers and business owners without a data background to develop the habit of looking to the data to help solve problems and develop campaigns. Learn about ways your company’s customer insights can deliver better returns on your marketing efforts in this Industry Voice our CEO put together for Fierce CMO:

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