Changing the Conversation with Merchants.
Tranzlogic’s proprietary process transforms credit
card transaction data into demographic, geographic,
psychographic and economic attributes used by
merchants to identify and understand customers.
Our easy-to-use tools and turnkey marketing
solutions enable merchants to get more of their best
customers and track the success of their efforts.
  • Tranzlogic: Turnkey Marketing
    The next evolution of merchants… smarter, more informed, able to make better decisions.

    Simply login to your customized user portal and get instant access to your customer information and the tools you
    need to turn that information into more of the right customers.

    • Click Top Customers
      to get a description of your top
      performing customers, based on
      your actual sales. Take the
      guesswork out of knowing who
      your best customers are.
    • Click Get More Customers
      and connect with a marketing consultant, already armed with the facts about your customers. You may also choose to initiate a highly targeted marketing campaign at dramatically reduced prices. The consultation is free and there is no obligation to purchase.
    • Click My Reports
      to view trending reports and track the success of your campaign as it happens. Gain the confidence of knowing that your marketing dollars are being well spent.

  • Business Intelligence
    As your business grows and changes, so will the questions you ask. Find the answers
    with the Tranzlogic Pro Analytics Suite.

    • Dashboard
      Fully customizable key metrics dashboard

    • Map View
      See your customers on a heat map

    • Designer
      Enables simple drag-and-drop custom analysis

    • Data View
      Access, sort, and filter through the raw data

    • Customer Profiles
      Learn key characteristics about your customer

  • Merchant Benefits
    Gain a Competitive Advantage
    Tranzlogic vs. Tranzlogic Pro
    Tranzlogic Tranzlogic Pro
    Basic & Trending Reports
    Consultation & Campaign Management
    Training Materials & Support
    Dashboard View
    Map View
    Designer View
    Data View

  • Industries
    Identify, Find and Keep The Right Customers.
    That’s Tranzlogic.
  • Industries
    “Our family-owned shop has been in business for more than four decades, and we have a great reputation in the community. But we want to expand into some adjacent communities where we think there are untapped markets. Having access to such powerful tools and information will make that possible. Not only can we identify which customers we need to go after, we can also identify where they live and how effective we are in our efforts.”
    Select an Industry
  • Industries
    “If I stand in our restaurant during the week, and then I stand in our restaurant on the weekend, I can see that the customers are different. But I don’t know what that means. Having the data to answer those types of questions means we can make better marketing, purchasing, and promotional decisions based on real customer preferences and characteristics.”
    Select an Industry
  • Industries
    “This is the second multi-chain restaurant brand that
    we’ve built, so we know how important it is to
    understand our customers. We not only want to know
    how they vary from location to location, but where we
    can find similar customers as we consider opening new
    locations. We already have 12 locations and plan to
    open several more in the next year, so we need
    dynamic capabilities like this.”
    Select an Industry
  • Industries
    “As an independent hotel, customer loyalty is critical to our success. And understanding customer preferences is especially important. Being able to measure and actually quantify the effectiveness of the promotional campaigns we launch is invaluable. By watching the trends in the data, we are able to answer questions like, “Did we bring in a new type of customer” or “Did the return customers spend more?”
    Select an Industry
  • How It Works
    Tranzlogic provides cutting-edge technology that will transform your merchants’ credit
    card transaction data into actionable customer intelligence. And our turnkey,
    no-obligation marketing solutions will empower your merchants to grow their businesses.

    What better way to set yourself apart and grow your own business, too?
    • You license the Tranzlogic technology and make it available to your merchants.
    • You set the price merchants pay to access
      the technology – which can increase your
      portfolio revenue immediately.
    • Tranzlogic manages the technology for
      both you and your merchant, making this a
      no-hassle venture for you and a high
      value-add opportunity for your merchants.
    Secure. Hassle-free.
    Tranzlogic is secure
    Our proprietary process and all information processed are secure and adhere to all legal and regulatory mandates, including PCI DSS and Consumer Information Protection.

    Tranzlogic will not affect your POS
    There is no programming or installation for the merchant. Once connected with Tranzlogic, the merchant simply logs into the customized portal and gets started.

    Need More Information

  • Benefits
    Picture the Difference Tranzlogic Can Make

    Tranzlogic helps your merchants powerfully grow
    their revenue. This means good things for your business, too.
    “We’ve been in the payments business for 15 years. We’re always on the lookout for a way to differentiate our business, deliver real value to our merchants, and increase our revenue. We fell in love with Tranzlogic. We private labeled it and made it available to the majority of our merchants, big and small, and we couldn’t be happier.”
        – Cliff Teston, CEO of Signature Card Services
    “Over that last eight years, it has become more and more difficult to sell payment processing. Recently, I went on a sales call where the merchant double booked the appointment. I found myself sitting across the table from a competitor representing a major bank. After he gave his pitch to save the merchant money, I gave my pitch to help the merchant grow their business. I walked out of the appointment with a signed application.”
        – Ryan Bridges, Agent of Signature Card Services
    “I own a comic book store because I love comics, but I need all the help I can get when it comes to the business side. The first time I logged into the portal, I was surprised to find that my top customers were different than I thought. After only a few minutes on the phone with one of the marketing consultants, I had a plan. Today I’m selling more comics than ever before.”
        –– Tony Clark, Owner of Pitstop Comics

News Center

The Tranzlogic story

“Can you tell me more about
         my customers?”
That simple question from a multi-location restaurant identified
an unmet need that led to the formation of Tranzlogic.
A restaurant posed that simple question to us… which helped us identify an unmet need that led us to create Tranzlogic.

We founded Tranzlogic with the intention to transform the relationship between payment services providers and merchants to that of a value-added partnership.

Our approach is simple: We take the power of big-business marketing analytics and present it in an accessible, cost-effective way for smaller business owners. By turning proprietary data into relevant information, we empower merchants to develop the precision strategies that will revolutionize their marketing and grow their business.


Click to view
  • Charles Hogan, Chief Executive Officer
    Charles Hogan, Tranzlogic co-founder and CEO, has 15 years of experience in the financial services and payment processing industries. He was the founder and CEO of Radius Financial, Inc., and before Radius he served as Executive Vice President of CKC Holdings, where he led acquisitions and business development. Charles also managed CKC’s financial and organizational restructuring and negotiated contracts with key banks, vendors, and partners. Prior to CKC, he served for four years as President and CEO of Direct Merchant Service, Inc., one of Humboldt Bank’s largest Independent Sales Organizations. He serves on the Electronic Transaction Association (ETA) Strategic Leadership Forum Planning Committee, and is a member of The Green Sheet Advisory Board as well as the editorial advisory board of ISO & Agent Magazine. He is a member of the LloydGreif Center for Entrepreneurial Studies, and serves on the Board of Trustees at Children’s Bureau. Charles holds an MBA from the University of Southern California, Marshall School of Business.
  • Anthony Aker, Vice President
    Anthony Aker, Vice President, is one of the co-founders of Tranzlogic. He has developed the company’s business plan, raised seed capital, designed the business infrastructure, and established relationships with vendors and negotiated contracts. Before Tranzlogic, Anthony served as Director of Business Development at Radius, where he grew a lucrative affiliate relationship program. He has conducted extensive research and analysis on the internal payments processing industry. He holds an MBA from the California Lutheran University School of Management and a B.A. in English Literature from the University of Sioux Falls, South Dakota.

  • Dave Watkins, Chief Technical Officer
    Dave Watkins, co-founder and CTO at Tranzlogic, has more than two decades of experience in information technology, finance, operations, and business development. He previously worked as COO at Radius Financial, Inc., and as Managing Director at Paradigm Global Investments, LTD. Prior to Radius, Dave helped spearhead the successful technical integration of two domestic insurance companies as VP & Director of IT for Safeco Select Insurance Services, which was purchased by Assurant Specialty Property. He holds an MBA from the University of Southern California Marshall School of Business and a B.S. in Management from the University of Massachusetts, Boston.

Contact Us

Thank you for your interest in Tranzlogic,
we look forward to hearing from you.
For More Information, call (855) 224-0986
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