Market Vision
See the entire picture
Market Vision’s dynamic maps and intuitive industry specific segmentation give you an ongoing interactive view into key insights about your market. Get to know your customers and everyone else in the neighborhood. Define and explore your unique markets, identify and understand regional tastes and preferences, and measure the changes and performance of your locations over time.
“Market Vision helps our franchisees to understand their unique markets and evaluate new territories. It’s perfect for our franchisees because they don’t have to know what to do our how to do it.”
Another Broken Egg Café, FL
BENEFITS
Manage your business based on your unique market.
Market Vision combines your customer data with rich market insights. Whether you have one or many locations, whether your market is large or small, this dynamic tool has what you need to manage your business based on your unique market.
Market Definition: Identify and understand your unique market. See how large it is, where your customers live, and where the opportunities lie. Track how and when your customers spend across one, many, or all of your locations.
Market Management: Get the key insights you need to compete locally and make location decisions based on the regional tastes, preferences, and trends. Vary the items you sell, manage inventory and pricing, and establish your décor based on your unique markets.
Market Preferences: Drill down into industry specific insights to learn everything you need to know about the households in your market. Become familiar with the preferences, attitudes, and interests of both your customers and their neighbors including which competitors your customers might be choosing over you.
Market Performance: Benchmark and track your performance over time by location, by customer. Use the Market Penetration Score™ to assess how much customers like you and to determine how you are performing relative to the addressable market opportunity.
Industry Segmentation
This product includes our intuitive Industry Segmentation wherein we take thousands of characteristics, attributes, and preferences and filter it down to only what is insightful to you based on your industry. Here a few examples. Let us know if you are looking for something specific that you don’t see below.
Industry Preferences
Which customers prefer beer versus wine? Which ones like takeout? Which ones enjoy snacks and appetizers?
Brands
What other places do they shop or eat at? How much do they spend in that category?
Leisure & Interests
Who likes sports and outdoor activities? Which ones like hiking or golfing? Who likes going to the movies? Which customers enjoy civic involvement? Which ones own pets?
Demographics & Economics
Who has a blue-collar occupation. Who has a tendency to save? Are they college educated?
Attitudes
Who are the early adopters? Which ones view marketing as more deceptive than informative? Which ones try to eat healthy?
Lifestyle
Identify green shoppers. Is their shopping influenced by their kids? Do they travel, go to nightclubs, or eat fast food?