Campaign Creator
Who? What? How?
Campaign Creator is a decision support system used to refine your campaigns. Whether you are focused on getting more out of your existing customers or on getting new customers, this tool takes the guesswork out of marketing, advertising, and promoting your business.
More efficient marketing through campaign refinement
Campaign Creator is flexible and dynamic. Start with a target audience that you select, and find out what media to use and how to align your offers and creative. Or, start with an advertising method, media outlet, or offer in mind and find out whom to target. Whatever you decide, this multi-purposed tool can be used for all of the following activities:
Direct Marketing
Direct Marketing
Email and Direct Mail
Traditional Advertising
Internet Advertising
Promotions
Industry Segmentation
This product includes our intuitive Industry Segmentation wherein we take thousands of characteristics, attributes, and preferences and filter it down to only what is insightful to you based on your industry. Here a few examples. Let us know if you are looking for something specific that you don’t see below.
Industry Preferences
Which customers prefer beer versus wine? Which ones like takeout? Which ones enjoy snacks and appetizers?
Brands
What other places do they shop or eat at? How much do they spend in that category?
Leisure & Interests
Who likes sports and outdoor activities? Which ones like hiking or golfing? Who likes going to the movies? Which customers enjoy civic involvement? Which ones own pets?
Demographics & Economics
Who has a blue-collar occupation. Who has a tendency to save? Are they college educated?
Attitudes
Who are the early adopters? Which ones view marketing as more deceptive than informative? Which ones try to eat healthy?
Lifestyle
Identify green shoppers. Is their shopping influenced by their kids? Do they travel, go to nightclubs, or eat fast food?