Market Explorer
Identify and explore new market opportunities
Market Explorer combines dynamic mapping capabilities with rich market data to enable you to explore any market across the country.
Whether your goal is marketing or expansion you can identify areas that match your target criteria, get household counts by customer type, and drill down to the economic, demographic, and psychographic composition of that unique market.
Understand where to grow and how to grow in each market
Market Explorer is designed to help you decide where to grow. It can be used in conjunction with our other tools and services, or on a stand-alone basis. Either way, this multi-purposed tool is extremely beneficial when engaging in the following activities:
Evaluate any neighborhood, community or region.
Identify areas that contain high concentrations of your target customers.
Assess the economic and demographic make up of the households.
Get acquainted with prevailing tastes, preferences and attitudes.
Refine campaigns based on the target geography’s unique audience.
Identify expansion opportunities, assess the fit of prospective locations, and assess new markets.
Industry Segmentation
This product includes our intuitive Industry Segmentation wherein we take thousands of characteristics, attributes, and preferences and filter it down to only what is insightful to you based on your industry. Here a few examples. Let us know if you are looking for something specific that you don’t see below.
Industry Preferences
Which customers prefer beer versus wine? Which ones like takeout? Which ones enjoy snacks and appetizers?
Brands
What other places do they shop or eat at? How much do they spend in that category?
Leisure & Interests
Who likes sports and outdoor activities? Which ones like hiking or golfing? Who likes going to the movies? Which customers enjoy civic involvement? Which ones own pets?
Demographics & Economics
Who has a blue-collar occupation. Who has a tendency to save? Are they college educated?
Attitudes
Who are the early adopters? Which ones view marketing as more deceptive than informative? Which ones try to eat healthy?
Lifestyle
Identify green shoppers. Is their shopping influenced by their kids? Do they travel, go to nightclubs, or eat fast food?