Marketing

Who? What? How?

Whether you have hundreds or thousands to spend, we take the guesswork out of marketing by combining the analysis, service, and reports designed to help you get the most out of your budget.

“We are one of the fastest growing restaurants in America and we spend a lot of money on marketing. Tranzlogic helps us to refine our campaigns and do more effective internet advertising.”

Rock & Brews, CA

How we help you.

Our affordable advertising solutions are more efficient and effective than traditional advertising because they are intelligently driven by data and managed by experts. Whether your goal is to get new customers, drive market awareness, or communicate a specific promotion or event we have an option that is right for you.

Best of all, there is no additional charge for our service. Our expert advice and campaign manage support is included. You set your budget and we help you allocate it in the most efficient way possible. You pay only the costs of the advertising itself. See below to learn more about our process and the options available to you.

Needs Assessment: We start with a consultation wherein we learn about your business, your objectives, your budget, and your past and current marketing efforts.
Target Audience: We analyze your customer data to define and identify your “best” customers. This is often goal dependent and may be based on metrics such as total spend, loyalty and how much they “like” you based on our Penetration Index Score™.
Target Geography: We use our Market Explorer™ tool to establish the boundaries of the target geography, run prospect counts, and quantify the market opportunity.
Campaign Creation: Our Campaign Creator™ engine generates a report that includes the critical information necessary in selecting the method of communication, crafting the offer, and designing creative for your advertisement.
Activity Engagement: We recommend how to allocate your budget across one, or any combination of the following activities and you make the final decision. We manage everything for you, measure the results, and report on the results.

Customer Connect™

Customer Connect enables you to communicate directly with your target customers. You purchase a list that contains your target customer’s name, address, email, and phone number and contact them when you want. Inquire about how we can help you use your list to engage in highly targeted digital advertising and direct marketing.

List Cost: $20 per thousand*

* List cost varies based on the quantities and selection criteria used.

Internet Advertising

We use IP address targeting to make your Internet advertising more effective by exposing your ads to only the ideal households or buildings. That means the right offer gets exposed to the right audience and that your ad budget isn’t being wasted by exposing your offer to non-target households or buildings simply because they reside in the target area. Combine Internet Advertising with other activities and use it to promote grand openings, relocations, and special offers.

Internet Advertising Cost: $10 per thousand impressions (CPM)*

* Internet Advertising costs vary based on budget and advertisement. Additional list costs may apply.

Facebook Advertising

We make sure that when your target audience visits Facebook they see your advertisements. This is a great way to monetize your social media presence, reach your existing and new customers, and magnify your campaign results. Reinforce your message by combining Facebook Advertising with other activities and use it to drive awareness, promote grand openings, relocations, and special offers.

Facebook Advertising Cost: Standard Facebook Advertising rates apply

* Facebook Advertising costs vary based on budget and advertisement. Additional list costs may apply.

Direct Mail

Direct Mail is a proven, time tested marketing method that is very effective and highly efficient.  Our Direct Mail solution combines the data, analysis, management, and reporting that you need to engage in affordable, highly targeted direct mail campaigns.  Direct Mail is a great way to promote grand openings and events, attract new customers, and communicate special promotional offers.

Direct Mail Cost: $50 per thousand*

* Direct Mail costs vary based on budget and advertisement. Additional list costs may apply.

Want to learn more?

REQUEST DEMO

We serve thousands of businesses of varying types and sizes across the country