Optimization

Get the most out of your business

Don’t work hard. Work smart! Let us help you maximize your performance by optimizing each of your locations based on the prevailing tastes and preferences of your unique compilation of customers, the make up of your market, and the changes and trends therein.

“We don’t do marketing. We stay relevant by adapting to the tastes and preferences of the guests at each of our locations—information we could only have learned with the insights from Tranzlogic.”

The Meatball Shop, NY

How we help you.

We collaborate with you to help you manage and optimize your location performance across a number of activities. Whether your goal is to orient to your market, measure and benchmark your locations, or identify outliers and trends our experts will do the analysis, make recommendations, and assist you every step of the way.

Best of all, this service is free with an active Tranzlogic subscription.  See below to learn more about our process and the options available to you.

Needs Assessment: We start with a consultation wherein we learn about your business, your objectives, your budget, and your past and current loyalty efforts.

Target Audience: We analyze, assess, and rank the loyalty of your customers across multiple metrics. This reveals your most and least loyal customer segments and establishes the baseline for managing and measuring future performance

Campaign Management: We help you enhance your existing loyalty campaigns and guide you in the initiation of new campaigns by helping you crafting and time your offers, by customer segment.

Measuring Performance: We perform ongoing analysis and provide key metric reporting to measure the changes in segment performance and benchmark those changes over time across all of your locations.

Assess Location Fit

Assess the geographic fit of your existing locations relative to the concentration of target households.

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Orient To Your Market

Intelligently vary your staff, décor, price, product, menu, and inventory.

Measure Your Performance

Go beyond sales as a measurement and start tracking changes in your customers.

Benchmark Key Metrics

Benchmark key metrics and identify outliers, track trends across your customers and locations over time.

Industry Segmentation 

This product includes our intuitive Industry Segmentation wherein we take thousands of characteristics, attributes, and preferences and filter it down to only what is insightful to you based on your industry. Here a few examples. Let us know if you are looking for something specific that you don’t see below.

Industry Preferences
Which customers prefer beer versus wine? Which ones like takeout? Which ones enjoy snacks and appetizers?

Brands
What other places do they shop or eat at? How much do they spend in that category?

Leisure & Interests
Who likes sports and outdoor activities? Which ones like hiking or golfing? Who likes going to the movies? Which customers enjoy civic involvement? Which ones own pets?

Demographics & Economics
Who has a blue-collar occupation. Who has a tendency to save? Are they college educated?

Attitudes
Who are the early adopters? Which ones view marketing as more deceptive than informative? Which ones try to eat healthy?

Lifestyle
Identify green shoppers. Is their shopping influenced by their kids? Do they travel, go to nightclubs, or eat fast food?

Want to learn more?

REQUEST DEMO