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What’s Next? Your Customer Data Will Tell You

What’s Next? Your Customer Data Will Tell You

by Marketing | Aug 9, 2016 | Loyalty, Marketing, Retail, Sales

Predicting the future is a skill most business owners wish they had, especially when they’re getting started. Will the investment of time and capital pay off? Forbes reports that eight of every 10 new businesses fail within a year and a half, in part because they...
Quantify Customer Loyalty with Data Analytics

Quantify Customer Loyalty with Data Analytics

by Marketing | Jul 27, 2016 | Customers, Franchisors, Loyalty, Marketing, Small Business

Quantify Customer Loyalty with Data Analytics: Featured Article on Franchising.com Can you quantify loyalty? With the help of data analytics, now you can. Analytics tools can sift through transactional data to tell you more about your customer demographics. Weighing...
Use Customer Insights for a Powerful Social Media Campaign

Use Customer Insights for a Powerful Social Media Campaign

by Marketing | Jul 19, 2016 | Customers, Loyalty, Marketing, Small Business

Retail is always a challenging industry, especially now as consumers’ shopping habits are changing to center around mobile and social experiences. One of consulting firm McKinsey’s recommendations for retailers who want to survive the digital transformation’s impact...
How Your Customers Can Improve Store-By-Store Offerings

How Your Customers Can Improve Store-By-Store Offerings

by Marketing | Jul 12, 2016 | Customers, Loyalty, Marketing, Small Business

Whether your business has two locations or twenty, serving varied local preferences is the key to success. Customer tastes, expectations, and spending habits vary by area, depending on the demographics of the neighborhood and the other businesses located nearby....
Use Customer Insights to Deliver Better Offers

Use Customer Insights to Deliver Better Offers

by Marketing | Jun 30, 2016 | Customers, Loyalty

It’s accepted wisdom that better data helps businesses make better decisions. In McKinsey & Co’s How Retailers Can Keep up with Consumers, the firm recommends that retailers “use advanced analytics to make offers and decisions that are targeted and...

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FROM THE BLOG

  • How Analytics Drives Smarter Retail Growth Through Site Selection
  • Fierce CMO Industry Voice: Getting the most value from your data
  • How Localization Is Using Big Data to Drive Big Business
  • What’s Next? Your Customer Data Will Tell You
  • Quantify Customer Loyalty with Data Analytics
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