by Marketing | Aug 9, 2016 | Loyalty, Marketing, Retail, Sales
Predicting the future is a skill most business owners wish they had, especially when they’re getting started. Will the investment of time and capital pay off? Forbes reports that eight of every 10 new businesses fail within a year and a half, in part because they...
by Marketing | Jul 27, 2016 | Customers, Franchisors, Loyalty, Marketing, Small Business
Quantify Customer Loyalty with Data Analytics: Featured Article on Franchising.com Can you quantify loyalty? With the help of data analytics, now you can. Analytics tools can sift through transactional data to tell you more about your customer demographics. Weighing...
by Marketing | Jul 19, 2016 | Customers, Loyalty, Marketing, Small Business
Retail is always a challenging industry, especially now as consumers’ shopping habits are changing to center around mobile and social experiences. One of consulting firm McKinsey’s recommendations for retailers who want to survive the digital transformation’s impact...
by Marketing | Jul 12, 2016 | Customers, Loyalty, Marketing, Small Business
Whether your business has two locations or twenty, serving varied local preferences is the key to success. Customer tastes, expectations, and spending habits vary by area, depending on the demographics of the neighborhood and the other businesses located nearby....
by Marketing | Jun 30, 2016 | Customers, Loyalty
It’s accepted wisdom that better data helps businesses make better decisions. In McKinsey & Co’s How Retailers Can Keep up with Consumers, the firm recommends that retailers “use advanced analytics to make offers and decisions that are targeted and...
