Quantify Customer Loyalty with Data Analytics: Featured Article on Franchising.com

Can you quantify loyalty? With the help of data analytics, now you can. Analytics tools can sift through transactional data to tell you more about your customer demographics. Weighing time, frequency, and dollars spent can determine who your repeat customers are, allowing you to target those customers accordingly. Study the habits of these consumers to establish a beneficial and lucrative rewards program. Our CEO, Charles Hogan, has tips to help you take the guesswork out of retaining customers in this featured guest article he wrote for Franchising.com.

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