by Marketing | Sep 22, 2016 | Customers, In the News, Marketing, Retail, Sales
There’s so much data available now to business owners and marketing managers that making the best use of it can seem overwhelming. In fact, recent studies show that marketers aren’t making full use of the data available to them, which amounts to leaving money on the...
by Marketing | Sep 20, 2016 | Customers, In the News, localization, Retail, Sales
There’s growing interest in using big data for business localization now, although the use of customer data for optimal orientation of business locations and promotions has been around for at least a decade. By using detailed data about local customer behavior,...