by Marketing | Jun 30, 2016 | Customers, Loyalty
It’s accepted wisdom that better data helps businesses make better decisions. In McKinsey & Co’s How Retailers Can Keep up with Consumers, the firm recommends that retailers “use advanced analytics to make offers and decisions that are targeted and...
by Marketing | Jun 9, 2016 | Customers
Having product in stock or offering standard service isn’t enough anymore – if it were, department stores would be thriving instead of relentlessly declining. Today’s customers expect a great experience when they shop. Small merchants have always had an advantage over...
